Arcem – Brand Identity
Project overview
Arcem is a bold, forward-thinking brand crafted to inspire creativity, innovation, and modern digital interaction. The identity was designed to balance sleek professionalism with futuristic energy, making it stand out across both physical and digital platforms.
Brand Concept
The Arcem identity is built on three pillars:
- Simplicity – A minimal yet impactful logo that is instantly recognizable.
- Innovation – A futuristic design language symbolizing progress and vision.
- Adaptability – A system flexible enough for apps, print, advertising, and digital campaigns.
The logo mark, shaped like a fluid “A,” represents momentum, layers of innovation, and continuous growth. The bold gradient in red and black signifies passion, energy, and strength.
Logo & Mark
Primary Logo: A modern “A”-shaped emblem with depth and movement.
Color Palette:
Red (#E50914) – Passion, Power, Energy
Black (#0D0D0D) – Strength, Authority
White (#FFFFFF) – Clarity, Balance
Typography: Bold, geometric sans-serif typeface ensuring clarity and authority.
Applications
The Arcem identity was applied across multiple touchpoints to ensure consistency and brand recognition:
Clean, modern icon for instant recognition.
Dark/light adaptable theme with glowing gradients.
Bold billboards and posters featuring lifestyle imagery.
Clear call-to-action with a strong hierarchy.
Website and motion graphics showcasing futuristic energy.
Minimal typography with high contrast and dynamic gradients.
Posters, banners, and branded visuals that stand out in urban spaces.
Scalable design system for all marketing material.
Brand Messaging
Tagline: Design the Future. Be Arcem.
Tone of Voice: Confident, visionary, modern.
Audience: Young professionals, innovators, and digital-first creators.
Results
A cohesive brand identity that is versatile across digital and physical mediums.
A strong, futuristic personality that conveys innovation and trust.
A scalable system that can expand with the brand’s growth.
Project Name
Arcem – Brand Identity Design
Category
Brand Identity Design
Clients
josefin H. Smith
Date
25 January,2023
Duration
2 Month
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